![]() Facebook even manually sifted Giphy to build a kid-friendly version of the GIF-sharing engine. Special proactive detection safety filters prevent children from sharing nudity, sexual content or violence, while a dedicated support team will respond quickly to reported or flagged content. “In other apps, they can contact anyone they want or be contacted by anyone,” Facebook’s head of Messenger David Marcus notes. ‘This works’, they said,” Facebook product management director Loren Cheng tells me. “We’ve been working closely with the FTC so we’re lockstep with them. Tweens don’t sign up for a Facebook account and don’t need a phone number, but can communicate with other Messenger and Messenger Kids users parents sign-off on, so younger siblings don’t get left out of the family group chat. Rolling out today on iOS in the U.S., “Messenger Kids” lets parents download the app on their child’s phone or tablet, create a profile for them and approve friends and family with whom they can text and video chat from the main Messenger app. For the first time, Facebook is opening up to children under age 13 with a privacy-focused app designed to neutralize child predator threats that plague youth-focused competitors like Snapchat.
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